Our Approach

WEI DA MEI is a brand for chefs; celebrity head chefs from renowned establishments developed every product WEI DA MEI offers. WEI DA MEI started Enabling Chef (EC) Initiative to find trustworthy Chinese chefs who can join Shinho in the mission to advance a new wellness trend and change the world. Shinho provides a platform for chefs and aims to meet every one of their cooking needs; Shinho also gives these star chefs opportunity to get out of the kitchen and get under the spotlight. The EC Initiative empower the ambitious chefs to archive their dreams, further enhancing their role in shifting everyday eating habits of our food-loving consumers.