The 2008/2009 annual benchmarking meeting is held. The theme is “Speed and Precision”.
The CONG BAN LV Fried Sauce Noodles Innovation Competition is held in Beijing.
The 2009/2010 annual benchmarking meeting is held. The theme is “Winning”.
The HUANG FEI HONG Za Me La product range is launched.
Shinho Enterprise Visiting Hall opens to visitors.
Shinho Yihe Vinegar Factory goes into operation.
The Client Relationship Management (CRM) system Formentor is launched.
The 2010/2011 annual benchmarking meeting is held. The theme is “Transformations and Services”.
Liu Yue Xiang Soybean Paste was honored "Global Food Industry Award" by International Union of Food Science and Technology (IUFoST), and became the first Chinese condiment brand to ever win the award.
YOUR SAUCE and XI GUAN CU are launched.
The CRM mobile project is launched.
LIU YUE XIAN Lemon Fish Sauce is launched.
HONA ORGANIC Brown Rice Vinegar is launched.
Shinho′s 2013 Spring Festival campaign “Happiness with Shinho Flavors” is launched.
The 2011/2012 annual benchmarking meeting is held. The theme is “Fashion and Innovation”.
WEI DA MEI Yaguo Sauce is launched.
LIU YUE XIAN family season events are held in June.
The LIU YUE XIAN Mid-Autumn Festival campaign “Mid-Autumn is More than Just a Date on the Calendar” is launched. A giant bottle of LIU YUE XIAN soy sauce lands on the bund in Shanghai on the eve of the festival.
The 23rd China Chefs Festival is held in Changsha. Shinho participates with the aim of building flavors with love, care and respect.
The 2012/2013 annual benchmarking meeting is held. The theme is “Back to Our Roots”.
LIU YUE XIAN “Show Your Inner Beauty” aprons are launched.
The CONG BAN LV Competition wins a Guinness World Record for the world’s largest pancake event during the 24th China Chefs Festival.
LIU YUE XIAN and Chinese pop star Nicholas Tse collaborate on the celebrity reality show Chef Nic.
CONG BAN LV is featured in the TV series Because of Love.
Shinho establishes an aesthetics of flavors drawing on traditional and nutritious Chinese food.
The soft canned products e-commerce brand XIN MAN YI ZU is launched.
The 2013/2014 annual benchmarking meeting is held. The theme is “Details Make Life Beautiful”.
LIU YUE XIAN “Let′s Cook for New Year” aprons are launched.
The LIU YUE XIAN Women′s Day marketing campaign “Men Who Cook Are Sexy” is launched.
The LIU YUE XIAN integrated marketing campaign “Guardian of Taste” is launched.
Shinho′s implements a new visual identity as it starts a new chapter with new vision, mission, and values.
The Spring Festival communications campaign “The Family Equation” is launched.
The 2014/2015 annual benchmarking meeting is held. The theme is “Essence”.
Shinho′s new logo is released.
The WEI DA MEI brand promotion “A Journey of Flavors” is launched with a vision of helping chefs develop and enabling more families to eat healthily.
Shinho′s Shenzhouyi, Yantai WEI DA MEI, and Shandong Shinho factories gain FDA certification after a two-hour tour. They receive high praise and set a new industry benchmark.
The LIU YUE XIAN Spring Festival campaign “Great Flavors Come From the Heart” is launched.
XI GUAN CU fruit vinegar is launched.
The CONG BAN LV Soybean Sauce + range is launched.
The 2015/2016 annual benchmarking meeting is held. The theme is “Treating the World Like Family”.
Shinho becomes the official partner of Michelin Guide.
XI GUAN CU Hawthorn Vinegar is launched.
CONG BAN LV Spicy Soybean Paste is launched.
XI GUAN CU Strawberry Vinegar is launched.
XI GUAN CU Passion Fruit Vinegar is launched.
CONG BAN LV Soybean Paste with Sichuan Pepper is launched.
HUANG FEI HONG Spicy Peanuts and Magic Chili enter the European market.
SHINHOPE Playground officially opens to the public.
Eight condiments from the Shinho family are selected to feature in the BRICS Summit banquets.
Condiments selected to serve in 2017 BRICS Xiamen Summit Dinners
Full range of Shinho product labels added orange and red double line originated from Shinho logo
Shinho products were selected as the condiment for the "SCO Qingdao Summit"
Shinho was awarded the honorary title of "Santong Demonstration Enterprise"
Shinho was selected as the "Fifth Batch of Green Factory" by the Ministry of Industry and Information Technology of the People's Republic of China
Shinho witnessed the release of the 2020 third edition of the Guangzhou Michelin Guide, the 2021 fifth edition of the Shanghai Michelin Guide, and the 2021 second edition of the Beijing Michelin Guide
Shinho was selected as the Example company of "National Food Production Implementation Responsibility of Food Safety"
"Shinho Weidamei Spicy Hi Fresh Juice" launched
"Shinho Liuyuexian • Light" series of soy sauce was launched, redefining less salt soy sauce and once again leading the upgrade of the soy sauce industry
"Shinho ZUNXUNZIRAN Original Oyster Sauce" launched
Shinho supported the disaster-affected area in the first place when the flood happened in Henan province, meanwhile recalled and destroyed all the products affected by the flood.
2021 is the fifth year that Shinho has joined hands with the Michelin Guide
Shinho cartoon character “Shinjiang” made its debut.
CONG BAN LV brand has achieved a new upgrade from the logo to the packing design.
LIU YUE XIAN•LIGHT Brand released the first "White Paper on Salt Reduction ≤12g" in China, and invited Olympic champion Sun Yiwen as the "Light Salt Life Recommender".
WEI DA MEI Virgin Light Soy Sauce, Mild Rice Vinegar, Premium Oyster Sauce (Squeeze) went public.
ZHU SHENG 4 flavors of instant miso soup went public.
HONA ORGANIC Ketchup, Organic Mushroom Sauce, Organic Dark Grain Vinegar went public.
ZUN XUN ZI RAN Original Ketchup, Original Soybean Paste, Original Aromatic Vinegar went public.
XI GUAN CU Pocket Vinegar went public.
2022 is the 30th year of Shinho
2022 is the 20th year of Shinho HONA Organic Brand
Shinho Food Education Experience Hall won the title of “National Science Popularization Education Base”
Shinho brand was selected as the "Quality Products in Shandong"
Shinho won the Special Contribution Award of the 4th Qilu Chefs Art Festival
Shinho won the Mayor Quality Award of Yantai in 2022
Shinho Liu Yue Xian Less Salt Soy Sauce won the 4th isee global food innovation award
Shinho Zun Xun Zi Ran series won the recommendation from 100 nutritionists
Shinho Wei Da Mei won the 6th China Brand Marketing Awards and the 13th Tiger Roar
Shinho witnessed the release of the 5th edition of Guangzhou, the 2nd edition of Chengdu, the 6th edition of Shanghai and the 4th edition of Beijing Michelin Guide in 2022
Shinho Liu Yue Xian Less Salt Matsutake Soy Sauce and less salt table sauce launched
Shinho Wedamei Virgin Brewed Dark Soy Sauce, Light Soy Sauce, Special Made Oyster Sauce, Special Made Oyster Sauce for Stir-fry, Glutinous Rice Aromatic Vinegar, Aromatic Vinegar for Salad, Aged Cooking Wine, Craft Brewed Cooking Wine, Shanghai Taste Sauce and other compound seasoning launched
Shinho Cong Ban Lv convenient seasoning sauces with 7 different flavors launched
Shinho Huang Fei Hong Magic Chili relaunched
LIU YUE XIAN brand won the first place in the 2023 China Customer Recommendation Index Soy Sauce Ranking
Shinho was invited to participate in the "Seminar on Key Consumer Goods for People's Livelihood" organized by Shanghai Grain and Material Bureau, and had an in-depth communication around the topics of maintaining supply, stabilizing prices, promoting consumption, and improving the environment
As the exclusive official seasoning partner of Michelin Guide in Mainland China, Shinho participated in the 2023 Beijing Michelin Guide dinner event
Shinho was awarded "Influential Enterprise in Catering Industry in 2023" by Red Bull Award
WEI DA MEI new products including Vinaigrette, Millet Vinegar, High-grade cooking wine and sesame sauce for noodles were launched
As the exclusive official seasoning partner of Michelin Guide in mainland China, Shinho participated in the Michelin Guide launch celebrations in Hangzhou, Guangzhou, Chengdu, Beijing, and Shanghai in 2023
LIU YUE XIAN new products Additive-Free Premium Light Soy Sauce, Additive-Free Premium Umami Soy Sauce and Additive-Free Premium Umami Soy Sauce for Braised Dishes were launched
LIU YUE XIAN Light 12g Less Salt Honey Braised Soy Sauce was launched
CONG BAN LV Additive-Free Tomato Ketchup listed
HUANG FEI HONG Spicy Peanut Butter was launched
The tenth anniversary of the organic brand Sunrise Harvest
