Build a Sunshine Home for Teenagers with Equation of Love

Ever since its inception, Shinho has been closely interconnected with the theme "family", we produce every product with love for our families. We also strive to improve every household's quality of life with our products. In November 2015, Shinho released its new logo, which represented new responsibilities but were at the same time, still closely knit with "family". Treat the world as family and let every family eat better and healthier is Shinho's utmost principle. In spring of 2016, we launched our first campaign that uses family equation as the new logo. We hope to ignite everyone to rethink his/her understanding about "home" through Shinho's product family. A home is not just a household, it is a place where you live and eat with your beloved family members. Shinho hopes to become the catalyst which makes the household a home.

In between a big home and small one, tens of thousands of homes in the latter group are what Shinho strives to serve with health, happiness and convenience. Shinho also wants to do its own bit to the larger home that is the society. Red Packet for Good project was born on this idea. Red packets are what we usually give to families during spring festival, but in the bigger society, there are more people who are in need love and care. That's why Shinho wants to set out from family equation, aggregate more love to deliver to more people in need. In spring, 2016, from the perspective of delivering love to more people, we reconsidered this annual red packet charity campaign, and designed all red packets into the shape of a household. Once a customer scans its QR code, Shinho would donate 2 yuan on behalf of that customer for the left-behind children in Bijie, Guangzhou to build a Sunshine Home for Teenagers. More and more love will trickle down to the group in need.

For the whole event, 1854 customers participate in the red packet event, with amount made up by Shinho, it has garnered 200,000 yuan to donate to four Sunshine Homes in Bijie, which are built as event space for extracurricular activities of left-behind children.

On September 2nd, 2016, a group of Shinho people and customers left for Bijie together. On September 5th, they attended the opening ceremony of these four Sunshine Homes.

We hope that our love can take roots under the blue sky of Bijie, and that all big families and small families can be healthy and happy. You can have more love by passing it down. At Shinho, we treat the world as family, and we are still on our way.