LIU YUE XIAN soy sauce ranked 1st in the 2023 C-NPS ratings of soy sauces!

In the 2023 “Ranking and Analysis Report of China Net Promoter Score SM (C-NPS®) released by the authoritative brand rating agency Chnbran in Beijing, China on January 10, Shinho won the 1st place of recommended soy sauce brands thanks to the support of many consumers.

China Net Promoter Score SM (C-NPS®), as China’s first customer promotion evaluation system, refers to the degree of customers’ willingness to recommend the enterprise products or services that they experience to others. It is a key indicator for measuring a brand’s reputation and consumers’ loyalty to specific brands. To reflect the overall characteristics of consumers, stratified random sampling was taken in this C-NPS. The survey nationwide covered nearly 3 million respondents from China’s 100+ cities.

“Consumers’ praise outweighs prizes”. Shinho’s supreme honor is to win trusts from consumers. Consumers’ praise does not lie in a mere verbal statement but lies in high-quality products that can be experienced by consumers.

Quality and safety play an “essential role” in production. Shinho has performed the unconditional quality strategies since its inception. Every staff is responsible for product safety. At present, Shinho’s consumers are from 60+ countries and regions all over the world. To ensure the full compliance of each bottle of soy sauce with the internal standards, Shinho has formulated a whole set of food safety management standard, which strictly specifies each link, ranging from raw material procurement, process control to product shipment, in order to best ensure product health and safety.

Over the past 3 decades, Shinho has supplied high-quality soy sauce products to consumers, which cannot be separated from the persistence and commitment of the 7,000+ Shinho employees. Our solemn and persistent commitment: “We Don't Sell to Consumers What We Won't Eat Ourselves”.

Along with the constant improvement of people’s life, “health”, “happiness” and “convenience” have become the three top priorities for customers when choosing food. The ideas above also coincide with Shinho’s foundation and original intention of product development. The “excessive salt consumption” has led to many health crises, such as the health risks that are exposed to an increasing number of people, including chronic diseases (hypertension, etc.). Therefore, it is an urgent task to reduce salt consumption by “gram”. Shinho has already started its research and development of less-salt soy sauce comprehensively in order to address the big issue above.

As a leading brand in soy sauce industry, Shinho LIU YUE XIAN has once again defined the “less salt” soy sauce and proposed a brand new concept of “reducing salt by gram” along with the prevailing action of “less salt for a healthier life”. Finally, it has launched a new product, which is attractive in style and high in standard, to further improve the health criteria of condiments industry. Besides the “absolutely solid strengths” in product R&D, it also tries to bring forth a very solution to a healthy diet which attracts more extensive attention of the Chinese residents. It is also the very reason why Shinho LIU YUE XIAN won the unanimous recommendations from consumers in this C-NPS.

From the life sentiment of “dedication for love” created for customers for consecutive years to the idea of “reducing salt content gradually for a healthier life”, Shinho LIU YUE XIAN has tried to substantially change consumers’ stereotyped images on condiments constantly and through more possible ways, finally bringing healthier, happier and more convenient lifestyle to more households

Constant and long-term efforts are inevitable before realizing the goal of “a healthy diet for all”. As the pioneer in the industry, Shinho LIU YUE XIAN is brave to accept self-challenge and produces each bottle of soy sauce with painstaking efforts, and following the latest technology and highest standards. Shinho has made efforts to comply with and promote the new trend of a healthy life, lead a new industry benchmark and win the trusts of all families worldwide!