Shinho Uses New Logo to Build a Trust-Worthy Food Ecosystem

In January 2016, Shinho announced the latest logo and brand identity system. At first glance, the gradient adoption of orange shades exudes a festive tone and a sense of modernity, which is refreshing. It also shows that Shinho is stepping into a new era.

The logo in its brand recognition shows the principle of treating the world like family. Perhaps you could see the connotations? The outer circle represents the whole world, and is paired with internal curves as the outline of a family proudly standing together. At the same time, the logo resembles the shape of blossoms, which embodies the nature's vitality, and demonstrates that quality ingredients are the roots of every strong and healthy family. For a company that aims to improve families’ life through food, this is especially true. A new start: treat the world like family. The slogans and logo in the new system are highly parallel to each other, showing that different employees of Shinho looking at the "big family" in each of their own sincere and optimistic outlook. The concept also conveys Shinho's plan to go global. Shinho has used over 20 years to prove its perseverance with every family's table condiment, it has not just changed the industry, but also led the development of healthy eating. This is how Shinho wins respect from other industry players. From the beginning, Shinho has been considering on how to help each family eat healthily and make the world trust products that are made in China. Facing the complicated environment for food safety, Shinho aims to set out from a large perspective, and to build a better food ecosystem, and improve every link from farm to table, so that every family can eat healthily. Build a new way of life through food. Shinho's primary goal is to allow all families to eat worry-free. Shinho's official said, “Shinho has always believed that food is more than a sustenance for family and life, but also the basis for maintaining emotion bonds and for improving the quality of life. "Therefore, Shinho aims to set out from a large perspective, build a better food ecosystem, and improve every link from farm to table including the source of food, food manufacturing and production, and all food relevant experiences. We hope to bring positive experiences for those people, environment that Shinho ventures have connected to, and have our families and further generations enjoy their food and life. Shinho has always aimed to become an enterprise which is able to have positive impact on its employees, communities and partners. It does not just aim to build trust-worthy food experiences from farm to table, but also aims to pass on knowledge beyond food, and reshape the relationship between people and food. Shinho seeks to leave the future generation blue sky and clean soil by shouldering more responsibility, and by pushing forward a sustainable food ecosystem with like-minded partners.

Set new standards for the industry, and win the hearts of families around the world. Regarding its hope for the future, Shinho aims to promote a new wave of healthy living by improving the food ecosystem. Only when consumers are enabled with more knowledge about healthy living, their lifestyle can be changed for the better and they can eat better. To realize this vision, we need like-minded partners to join us to forge ahead, establish new standards for the entire Chinese food industry, and bring credible Chinese cuisine to the world. Shinho means it through continuous innovation of food. It adheres to the "we don't sell to consumers what we don't eat ourselves." In order to lead the company go further, Shinho assigned a professional team to Japan to learn about the world-leading soy sauce fermentation technology, and consequently break the predominant stance of Japanese brands. A series of efforts win reputation for Shinho. In National Food Safety Week, Shinho was honored the first food science education base in Shandong from the government. Representing China, the company's products have also won "Global Food Industry Award", the first prize of the Product Innovation Award of the Chinese Society of Food Science and Technology, and the "President's Award" of the 17th World Congress of Food Science and Technology. (Source: Dazhong News)