A New Chapter for Starred Restaurant Awarded by Shinho | 2025 Guangzhou Michelin Guide Awarding Ceremony was ended with success

On September 23, the 2025 Guangzhou Michelin Guide Awarding Ceremony was held successfully at The Ritz-Carlton, Guangzhou. As the only official partner of the Michelin Guide in China mainland in 2025, Shinho received the exclusive authorization from the Michelin Guide. Shinho’s WEI DA MEI Catering Service presented medals to the restaurants included in the Michelin Guide. In the grand party, the leading figures in the F&B industry witnessed the brand new Guangzhou Michelin Guide (Ver. 8) together.

The WEI DA MEI Catering Service Brand has been fully upgraded: It opens a new chapter from “seasoning” to “empowerment” by focusing on the three core driving forces of “brand force × product power × service power” and the industry’s latest development trend. The brand’s logo and mission have been upgraded. “Wing Win” defines a new height of F&B industry. The brand has also upgraded its services, and will lay emphasis on six business fields to create the full chain for chef growth.

Leaning against the Five Ridges and facing the South China Sea, Guangzhou has gathered the delicious cuisines from different places of China. China’s cooking cultures with a history of one thousand years grow here, from the Marine Silk Road to the international metropolis, from classic dish styles for big events to the snacks on the hustle and bustle streets. Here in Guangzhou, tables are the map of taste and also the miniature of culture. With professional and rigorous review system, the Michelin Guide discovers and commends the excellent restaurants and leads the direction of delicious cuisines for food lovers all over the world. Shinho is focusing on creating safe, reliable and high-quality condiments to empower the delicious foods based on its in-depth understandings on food ingredients and exquisite process.

On the awarding ceremony, Li Xin, the Brand Director of WEI DA MEI Catering Service Division of Shinho Group, delivered a speech and congratulated the 110 restaurants included in the Guangzhou Michelin Guide (Ver. 8). The event not only means high recognition on Guangzhou’s diverse food cultures but also brings a golden chance for promoting this city’s charming and attractive cuisines to the whole world. Through this activity, WEI DA MEI Catering Service Brand hopes to empower both restaurants and chefs, and motivate more practitioners in Guangzhou’s F&B industry to stick to the principle of craftsmanship and create more delicious cuisines fancied by consumers.

This year marks the 10th year since the Michelin Guide’s exploration in China mainland and also the 9th since its cooperation with Shinho. As the only official partner of the Michelin Guide in China mainland, Shinho has always upheld the original intention of “treating the world as family” and the commitment that “We Don't Sell to Consumers What We Won't Eat Ourselves”. After full upgrading, WEI DA MEI Catering Service Brand will supply better products and more considerate services and become a trustworthy consultant of both restaurants and chefs. This is also the far-reaching significance behind the theme of “A New Chapter for Starred Restaurant Awarded by Shinho” this time.

In the prize-giving link of 2025 Guangzhou Michelin Guide Awarding Ceremony, the representatives from the restaurants recommended by Bibendum, the restaurants included in the Michelin Guide, Michelin 1-star restaurants and Michelin 2-star restaurants received the award on stage in succession and took group photos. Some representatives also shared their personal understandings about the industry and the awards.

When delivering a speech on the stage, Luo Qilong, the executive chef from Yong, a restaurant which won Michelin 1-star and green star in succession, said, “Sichuan cuisine is quite popular among consumers because of its ‘diverse flavors’. Yong breaks through consumers’ stereotyped images of Sichuan cuisine by focusing on soup, food materials and condiments.” Luo also said, “We use a lot of WEI DA MEI products in important banquets, such as LIU YUE XIAN premium soy sauce. We also created a Kung Pao lobster using WEI DA MEI products in the Michelin banquet last year and it proves to be very popular.”

Zhoumen, the Guangzhou-based Michelin Bibendum restaurant, is specialized in the traditional bamboo-pressed noodles (Jook-sing noodles). Liang Bingquan, the restaurant boss, said, “The secret about our good business performance lies in the fresh food ingredients that we make every day. Of course, our transformation also cannot be separated from the Michelin Guide.” Tao Gie Mie Zhou, the Guangzhou-based Michelin restaurant, serves each consumer with the authentic local foods. “Authentic” foods can be ensured by not only its local Chaoshan chef team but also its strict control over food ingredients. Zhou Yufa, the founder and boss, shared the Dried Turnip Rice Porridge with Vegetable, Meat or Seafood --- the signature dish. After upgrading by adding more delicious ingredients, the dish becomes more delicious and popular than before.

As the professional F&B service brand duly established by Shinho in 1998, WEI DA MEI has been preferred by the professional famous chefs. Following the idea of “creating taste aesthetics by professionalism”, the brand works together with the aesthetics creators to give strong support for the “master’s flavor” and for each master focusing on the taste aesthetics. With the successful ending of Guangzhou Michelin Guide Awarding Ceremony, more cities will usher this big event. Let’s look forward to our next city Chengdu!