The 2023-2024 Michelin Guide Awarding Ceremony ended with success

This year marks the 8th year since Michelin Guide’s exploration of the market in China mainland and also the 7th year since its cooperation with Shinho. During the 7-year strategic cooperation, Shinho persistently upholds the idea of “pursuit of extreme quality and compliance with high standards” and creates the highest level of condiments industry by empowering restaurants and interacting with chefs. On the basis of the mutual trust, Shinho Group became the official awarded enterprise of the Michelin Guide since 2018 and has witnessed many defining moments with a number of restaurants.

The [Encountering of Shinho and Michelin] Michelin Guide Awarding Ceremony sponsored by Shinho was ended with success recently in China’s 5 Michelin cities, including Hangzhou, Chengdu, Shanghai, Guangzhou and Beijing. As the Michelin Guide's official partner in China mainland in 2023-2024, Shinho was exclusively authorized to award medals for the Michelin Guide’s awarded restaurants in these cities. Now let’s review the event on site to once again appreciate the excellent F&B talents from different places and witness their honors together!

On January 10, the 2024 Beijing Michelin Guide Awarding Ceremony and the Year-end Customer Appreciation Banquet was successfully held in the Four Seasons Hotel Beijing. As the Michelin Guide's official partner in China mainland in 2023-2024, Shinho was exclusively authorized to award medals for the Michelin Guide’s awarded restaurants. Congratulations to the awarded Beijing restaurants on their supreme honors in the industry. The event allows us to appreciate the stories of excellent personnel in the F&B industry and motivates us to go ahead bravely and create more outstanding performances.

During his opening speech, Mr. Jiang Junwu, Shinho Group’s GM, said that Shinho had worked with and established deep friendship with the Michelin Guide during their 7-year strategic cooperation. Shinho has created the highest standards in the condiments industry with the idea of pursuit of extreme quality and compliance with high standards. As Michelin Guide’s one and only condiments partner in China mainland, Shinho hopes to realize win-win with the Michelin Guide by empowering restaurants and chefs.

On this very occasion, Shinho would like to extend the wholehearted thanks to the insiders in F&B industry for their persistent support. On the basis of the passion, persistence, inheritance and innovation, the insiders have promoted the Chinese food to the world’s stage and also made it popular all over the world.

The evening party was designed by Caiyixuan’s chief chef Li Qiang, who highlighted the profound Chinese food culture in every detail, together with his team. The dining table is specially designed so that customers could enjoy dinner surrounding the table, which is also the traditional dining habit in China when dining at restaurants. All the dishes served highlight the “special Chinese flavor”.

“Produce high-quality products in the industry, convey the cultural connotation with efforts.” Li Qiang said emotionally. The chefs’ cooking idea coincides with Shinho’s pursuit of extreme quality and compliance with high standards. We prove our solemn commitment “We Don't Sell to Consumers What We Won't Eat Ourselves” with actions; stick to the integration of cultural inheritance and artistic innovation to finally produce the flavors popular among consumers.

In the future, Shinho will still work with Michelin Guide to transform the internationally recognized food standards to our product design and experience, integrate the professionalism of the Michelin Guide to the industry and consumption upgrading of China’s F&B industry, open a new chapter for China’s F&B industry step by step with its exclusive inheritance and innovation, and introduce the Chinese taste aesthetics to every corner of the whole world.