Brand Driving, Win-win | 2025 Shinho New Product Release Meeting

The “Brand Driving, Win-win” themed 2025 Shinho New Product Release Meeting was held in Jinan City and Shanghai recently in succession.

The dealers from all over the country gathered together to witness the debut of LIU YUE XIAN · ZUN XUN ZI RAN series products, WEI DA MEI · Yuhaichu series, CONG BAN LV · Fresh Package series products.

Through a series of links on site, such as product exhibition, in-depth interpretation and product appreciation, the guests on site gained better and deeper understandings on the brand and the products and posed full expectations on the future cooperation.

The new product exhibition booth on site attracted a large number of visitors. One dealer took a bottle of LIU YUE XIAN · ZUN XUN ZI RAN 0-additive premium less-salt light soy sauce and observed the list of ingredients for a long time.

One worker nearby came and said to the consumer, “The light soy sauce contains tricholoma matsutake in order to improve the fresh taste. We used less sodium by Shinho’s patented ion substitution technologies so salt content becomes lower in real sense on the basis of ensuring 0 additives.”

Is the outer package upgraded, too? “Yes, the bottles of LIU YUE XIAN · ZUN XUN ZI RAN series products are in high waistline design following the natural series products based on the inspiration from the horse-face skirt (a special costume in ancient times of China). Furthermore, such a special design can help consumers hold the bottles more conveniently and easily.” said by the working staff on site.

In the exhibition area of WEI DA MEI, the guests on site believed the slogan of “delicious and amazing taste by pouring out a little bit for 3 times” of WEI DA MEI Yuhaichu Urechis Unicinctus Powder was both novel and practical.

During the food appreciation process, the luffa soup with egg liquid seasoned using the urechis unicinctus powder brought fresh and sweet taste, winning high praise from many guests. One dealer said, “The requirements for life in the future must be health and diversity. Besides the natural ingredients and delicious taste, our condiments must highlight the local features and cooking culture. This urechis unicinctus powder can actually reflect the profound culture of Shandong cuisine.

It was learnt that the Yuhaichu series kitchen full-variety condiments developed by WEI DA MEI based on the inspiration from the historical data about one Shandong cuisine chef in ancient time who got promoted as an imperial chef by the urechis unicinctus powder and launched together with Michelin starred chefs this time include many different kinds of products, such as the fresh oyster sauce, 0-additive JINBIAO premium light soy sauce, etc.

WEI DA MEI Yuhaichu Urechis Unicinctus Powder is made from the wild urechis unicinctuses from the cold waters of Bohai Gulf. With a balance of both nutrition and delicious taste, it brings extraordinary delicious flavor to the homemade dishes to more households easily.

In particular, the packages of CONG BAN LV · Fresh Package have been upgraded from box types to fresh package types, to retain the freshness of sauce effectively and increase the control over the amount of sauce required. It is applicable to different dishes to improve the flavor.

During the exchange, all partners sat together like family members and proposed many professional suggestions on product details, service experience.

Shinho records each of the suggestions carefully. These warm ideas and opinions promote Shinho’s constant progress.

In the future, Shinho will optimize the product details constantly, launch more high-quality products and join hands with like-minded partners to improve the diet ecology and bring healthy and energetic meals to more households.