The 2024 national food safety public week was kicked off officially

On September 25, the 2024 national food safety public week was kicked off in Beijing formally. According to the activity themed by “honesty and frugalness, safeguarding food safety”, the food production and operation enterprises must prioritize honesty, implement the entity responsibilities of food safety and take honesty as the basic rule and conscious action in food industry. As a pioneer in food industry, Shinho has participated in the opening ceremony of the national food safety public week for 8 times in total, in hope for interpreting its commitment on and persistence in food safety with actions.

Since its inception, Shinho has taken honesty as the lifeline of corporate development. In terms of food safety, honesty is not a slogan but is the action guide integrated in each link of enterprises’ production and business. Shinho has implemented the principle of “traceable source, process control, quality guarantee” in each link, ranging from raw material procurement, production & processing, quality control and shipment, so as to ensure each product meets the strictest requirements for food safety.

Our solemn commitment on product quality: “We use genuine materials only for more than 30 years; We Don't Sell to Consumers What We Won't Eat Ourselves”. Shinho’s series brands, including CONG BAN LV and LIU YUE XIANG, are not blend soy sauce but are original soy sauce. Northeast non-GMO soybeans and high-quality wheat in Shandong Province are selected as the main raw materials. The ingredients are also simple. The products contain no preservative, colorant and xanthan gum. After the full fermentation for above 90 days, the products yield non-blend true fragrance.

In the face of complex food safety challenges, Shinho has intensified R&D, actively imported advanced food safety management technologies and equipment and improved the food safety standards continuously. It can timely discover and eliminate hidden dangers by leveraging its sound food safety management system and strict quality control process so as to ensure the safety of the entire production process from production to consumption.

Shinho also actively participates in the formulation and revision of industrial standards to constantly promote the safety level of the entire food industry.

To comply with the idea of “honesty and frugalness” advocated today, Shinho has integrated the “frugalness” idea into its corporate culture and product design by actions. By taking a series of measures, such as optimizing production process, minimizing packaging wastes, promoting eco-friendly packages, etc., Shinho has realized win-win of both economic and social benefits. It also advocates the idea of green consumption, encourages consumers to choose healthy and green food, and joins hands with all to build a conservation-minded society.

During the 2024 national food safety public week, Shinho displayed its great achievements and efforts in food safety based on its firm honesty belief, strict quality control, spirit of constant innovation and green consumption philosophy. In the future, Shinho will still uphold the principle of “honesty and frugalness” and work with the whole society to build a food safety barrier in order to safeguard people’s beautiful life.