The further upgraded oyster sauce with higher oyster juice content

With people’s higher demands on diet health today, the quality of condiments has become the core concerns of both consumers and practitioners in F&B industry. As the core brand under Shinho, WEI DA MEI develops and launches each product after rounds of careful preparations. In particular, its star product WEI DA MEI ZHEN PIN oyster sauce has been upgraded for many times and is well received by consumers thanks to its superior quality. At the same time, on the basis of the international endorsement of cooperation between Shinho and Michelin, WEI DA MEI has not only consolidated its high-end image in the condiments market but also made WEI DA MEI Michelin a typical label for high-quality consumption through its in-depth linkage with the F&B industry, injecting healthy vigor to the diet ecology.

The extreme pursuit of health and flavor has been deeply rooted in the gene of WEI DA MEI. 8 months later since the first upgrading of WEI DA MEI ZHEN PIN oyster sauce in last June, WEI DA MEI once again updated and launched the product by highlighting its two advantages of “high oyster juice content, 0-additive” after breaking through technical bottlenecks again. Each time, WEI DA MEI updated the product by complying with consumers’ core needs for “genuine oyster sauce”, which implies the brand’s persistence to high quality.

See the list of ingredients when choosing oyster sauce products, which is the consensus of the industry and consumers. In the upgraded WEI DA MEI ZHEN PIN oyster sauce, the content of oyster juice --- the core raw material is increased to **＞38%** The oyster juice ranks 1st among all ingredients. We use “genuine” raw materials only. To ensure consumers use our products without worrying about anything, Shinho also attaches the special quality warranty to WEI DA MEI ZHEN PIN oyster sauce to realize its commitment on the quality with actions. The high content of oyster juice can enhance the natural oyster fragrance and nutrition level of WEI DA MEI ZHEN PIN oyster sauce --- The contents of a total of 16 amino acids have been increased significantly (≥mg/100g). Each drop of WEI DA MEI oyster sauce contains the natural flavor of oyster. The product quality is much higher than that of some “fake oyster sauce products” (the oyster juice ranks behind many other ingredients in the list of ingredients, poor nutrition) on the market. A drop of WEI DA MEI ZHEN PIN oyster sauce could improve the flavor of dishes, whatever fried dishes and cold dishes at home or in restaurants, which fully reflects WEI DA MEI’s product idea of “focusing on delicate flavor”.

Taste is the final standard for testing the product quality. While developing WEI DA MEI ZHEN PIN oyster sauce products, Shinho’s team invited ordinary consumers to appreciate the products together with the senior chefs (they are also WEI DA MEI’s core partners) in many cities, such as Beijing, Shanghai, Qingdao and Jinan. After nearly 100 times of surveys, tests and adjustments, the team finally reached a consensus with them on the “fresh but no fishy taste” of the product. According to the feedbacks from the chefs participating in the appreciation, “WEI DA MEI ZHEN PIN oyster sauce has very natural oyster fragrance and has no fishy taste at all. It could highlight the natural freshness of seafood, meats and vegetables. We always use it in our dishes.” The evaluation not only demonstrates WEI DA MEI’s high quality but also lays a solid foundation on the promotion of WEI DA MEI products --- With the chefs’ recognitions, WEI DA MEI could satisfy the needs of F&B industry for high-quality condiments more precisely and further expand the sales scope of WEI DA MEI products.