"LIU YUE XIAN", your right choice

Xiao Xin's question? Can you describe what the taste of "freshness" is?

Different from sour, sweet, bitter or salty taste, freshness is closer to one feeling: The feeling is similar to eating a chilled watermelon in summer. The sweetness on tongue and the coolness in nose constitute the overwhelming feelings. Similarly, the freshness also combines “the feeling of tongue and nose”. However it is uneasy to produce the “combined” freshness. The “natural” fresh taste in nature is uneasy to get. The “manmade” fresh taste, such as monosodium glutamate and chicken extract, are in single composition and their excess intake is not good for health (Excessive sodium intake can lead to cardiovascular and cerebrovascular diseases)… It would be amazing if there is one kind of soy sauce that can release the special fresh fragrance to tongue and nose… This early summer the LIU YUE XIAN, a kind of 0-additive · super light soy sauce highlighting “extreme” experience was launched! How does this product made from five raw materials only bring so fresh a taste? Now Xiaoxin will learn the story behind this special product for you.

As people know, the “freshness” is derived from protein, which is however not convincing for those keeping fit: Egg whites are all protein, right? Chicken breasts also contain rich protein, why can't they taste fresh when boiled in water?! Here’s the reason: Our tongue can only sense the umami "small molecules", such as amino acids (glutamic acid and aspartic acid). They are “locked” in proteins and cannot exert their role without "special treatment". They are released through fermentation.

After a certain period of time, large pieces of protein are broken down into small pieces of amino acids. The longer the fermentation time, the more diverse the types of amino acids, and the richer the flavor. The contents of amino acids in soy sauce will reach the peak in the 6th month:

There’re dozens of amino acid varieties in the soy sauce. The amino acid nitrogen is also superior to the index specified in relevant national standards (standard of special grade: ≥0.80g/100ml), making the freshness concentration scale to a new height. The addition of salt could link the amino acids and taste buds (the freshness of amino acids can be stimulated by sodium ions), to bring you the extraordinary freshness all of sudden!

Because of the amino acid contained in soy sauce (amino acid nitrogen content ≥ 1.0g/100ml), the soy sauce could fully exert its role in improving freshness with a small drop only. Yes, the “secret” lies in rocky candy~ Strictly speaking, candy cannot improve the “freshness” in taste but can generate a series of changes of “color, fragrance and taste” after the wonderful reaction with high temperature and flame. The tiny “caramel” formed by the interaction of sugar and fire improves the dish appearance; the rich aroma generated by Maillard reaction fills in the whole nose; The sweet flavor could add brilliances to freshness to finally improve dish taste.

Furthermore, the “fresh” taste could improve people’s satisfaction on “less salt food”: Fresher but with less salt!

With more and diverse requirements for a good taste, we’ve launched more LIU YUE XIAN products for consumers: For instance, our premium pure soy sauce marked with “virgin original soy sauce” is for consumers focusing on “the products with simple ingredients”; It is the functional soy sauce to improve the color of braised dishes and remove the fishy taste of steamed fishes.

Here’s LIU YUE XIAN ·Less Salt series for consumers who decide to reduce salt intake: The products have redefined the “less salt” soy sauce and proposed a brand new concept of “reducing salt by gram”, bringing the health upgrading of the whole condiments industry.

Here’s a soy sauce product for babies: Small size. It started cooperation with Pokemon recently.

As a pioneer in the industry, Shinho LIU YUE XIAN is trying all different ways to bring more households with a healthy, happy and convenient life. The purpose of healthy diet for all cannot be realized in one day. We hope that LIU YUE XIAN could break through the stereotyped image on soy sauce and launch more and better products that set a typical example in the industry!