Develop Our Brand and Lead the Industry to Reach Global Level

Between November 8 to 10, 2019, the 20th International Vegetable and Fruits Food Exhibition was held at Yantai International Exhibition Centre, co-hosted by the Ministry of Commerce and Shandong Provincial Government, organised by Yantai City Government and Shandong Department of Commerce. COFCO, Shanghai Nongfu Orchard, Haoxiangni Health Food, Yihai Kerry, Bayer AG, BASF, Fujiya Co., Beijing Huren, Bright Food, Shengda Water, Luhong, Chacha Food, Yurun Food Saving, Joyvio, Fujian Dali Group and BCS, among other industry top 500 companies joined the exhibition with their technology and products. Together, we introduce each other to each of our specialities and seek for further development.

Yantai city is at a unique locational advantage: the city made the market-oriented adjustment to optimise the agricultural structure, which effectively put vegetable and fruit industry on to the fast track lane of economic development. After 19 years of growth, the Vegetable and Fruits Exhibition has become a platform for Yantai to showcase the city's many charms and to build partnerships with external players to expand Yantai's trading network. In 2019, Yantai started to build the industry brand by establishing a regional brand, product brand and company brand. This strategy of trinity injected more confidence into Yantai's vegetable and fruit brands.

To continue the optimisation of Yantai city's business environment and deepen our partnerships to promote the Belt and Road Initiative. On November 8, Ministry of Commerce's first-class inspector Jiang Fan, and Vice president of CFNA Xu Xiaohu and other professionals formed a research team to gather in-depth information on the many big enterprises in Yantai. They discussed exporting their brands with the managers and reviewed the development of their brands. The team visited Shinho's processing unit, quality control department, packaging plant and automated multi-dimensional warehouse. They not only experienced Shinho first hand but also understood how Shinho developed to where we are today. Shinho products are exported to over 80 countries and regions, showing an upward projection for the future. Shinho's export revenue accounted for a year-on-year increase of 20% in the company's total business. Shinho products are not only servicing Chinese people but also people from around the world.

Shinho's vice general manager Jiang Junwu introduced to the team: Shinho has the biggest high-salt diluted state pressing plant in Asia, the first CNAS certified condiment company lab in China, Shinsyu-Ichi along with Yantai WEI DA MEI and Shandong Shinho factory passed FDA tests the first time together in a record-breaking 2 hours whereas other companies took just under a day.

The team then had an in-depth discussion with us. They acknowledged and appreciated Shinho's achievements in developing our brands, and inspired us to remain confidence and to seek help from the government proactively. They also encouraged us to continue our brand development to maintain our advantages in export.

The leadership team gave Shinho recognition for our hard work in promoting international trade. In the future, Shinho will continue to uphold our mission to make the best condiments. We want to lead and revolutionise the industry by focusing on bringing high standards of products that improve our consumers' life. We believe that food is not only an essential staple to human life; it is also the emotional bridge that connects people. Food is vital in our mission to make everyone live better. We want Shinho products to be wherever Chineses are and bring classic Chinese flavours to the world. Shinho, treating the rest of the world as a family.