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Ding-dong: You Have Received An Invitation from Michelin Restaurants

Ding-dong: You Have Received An Invitation from Michelin Restaurants

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For real foodies, the Michelin Guide is their bible. On the 28th of June, the first version of Guangzhou Michelin Guide is going to be published, and everyone eagerly awaits. In Guangzhou, you never lack choice in terms of food. There are too many to choose from. The Michelin Guide will undoubtedly help the foodies in their decision process.
As one of the official partners for the Michelin Guide, Shinho is going to Yangcheng, Guangzhou with the Michelin Guide. Explore international cuisines and cookery arts, savour the lingering taste on your palate.

Do you know about the Michelin Guide?

The Michelin Guide is a food bible, and Michelin restaurants attract thousands of visitors every year. The Michelin Guide is the food world's Oscar Award or Nobel Prize. What makes Michelin restaurants so unique that people are willing to pay their expensive price tag?
The Michelin Guide sets out a set of criteria that are kept as a secret to ensure impartiality. Although the Michelin judges are professionals of the food industry, the inevitably will have a personal preference, which is why an established set of standards is crucial in ensuring fair judgements.
(The first edition of the MICHELIN Guide, published in 1900)
(The first edition of the MICHELIN Guide, published in 1900)
What is included the Michelin Guide's set of criteria? This is the biggest secret of the Michelin Guide since they released the three-star system in 1931.
The Michelin Guide only gives the following vague explanations:the quality of the products; a chef’s mastery of flavour and cooking techniques; the chef’s ability to imbue the cuisine with his or her culinary “personality;” and consistency between visits, not just when it comes to food but also encompassing the overall dining experience. Any more detailed description of the criteria is top secret only available to the Michelin Guide inspectors.
People evaluate the Michelin Guide's restaurant rating criteria. It is not a job for every and anyone. Michelin Guide inspectors are professionals with years of experience in the food industry. It is also not an easy job. Michelin Guide inspectors have to travel thousands of miles each year to seek out outstanding establishments. Most of their times are spent on the road.
(Photos from the MICHELIN Guide)
(Photos from the MICHELIN Guide)
Michelin Guide inspectors are a well guarded, valuable 'property' just like the rating criteria. Not even the Michelin Guide's board of managing directors know who the inspectors are.

Researched on Michelin restaurants?

It is without a doubt that every Michelin restaurant is carefully selected, industry leaders. In the 2018 Shanghai Michelin Guide, two restaurants were awarded three stars, six restaurants awarded two stars, and 22 restaurants received one star. The Michelin Guide included a range of Shanghai establishments, and the 30 restaurants became the hottest place in town, with some of them estimate the earliest booking time to be a few months later.
We can imagine another round of Michelin restaurants are going to become local attractions once the Guangzhou Michelin Guide is published. Many readers might not know the booking and dining etiquette for Michelin restaurants: it is vital that you properly research before going to visit one.
Booking in advance is essential. Three Michelin Star restaurants usually require a booking for two to three month prior and your reservation is sometimes not guaranteed. They are too busy. You need to book a month to a month and a half beforehand for two Michelin Star restaurants. You might be able to reserve a seat one week ahead. Restaurants with one Michelin Stars can be booked days before, even for the 7 pm to 8 pm peak time reservation. You can make the booking on the official website of the restaurant or contact them through email or telephone.
(Women's dress code for MICHELIN restaurants)
(Women's dress code for MICHELIN restaurants)
Once you have made the reservation, you will receive a confirmation email detailing the date and time of your booking. Some might even include a dress code. If you are dining at a Michelin restaurant, you have to wear formal attire (proper shoes, deeper coloured suits and shirts with collars. If you turn up at a Michelin restaurant with ripped jeans, beach shorts, flip flops, mini skirt, low-waisted trousers, or sports outfit and trainers, you will no doubt be stopped at the door. The meal is going to cost a couple of thousand yuan per person, and you will want to dress for the occasion.

The Journey is about to begin.

We have been waiting for so long, and now the arrival of the first Guangzhou Michelin Guide for 2018 is only days away. Which restaurants will be included? Who will attend the ceremony? Shinho is just as excited for the answer to those questions as the foodies around the world.
(Guangzhou Inter-Continental Hotel)
(Guangzhou Inter-Continental Hotel)
Michelin restaurants offer the best flavours for the palette, but home is where you will find dishes that soothe a tired soul. The best culinary experience should be enjoyed with the most important people in our lives.
Here is an invitation from Michelin restaurants. Please scan the QR code to customise your letter and book a dinner date at a Michelin restaurant in Guangzhou with your friends!
Now, which restaurant do you like the most? Click away!

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