Shinho WEI DA MEI gives award to over 200 Michelin awarded restaurants in Fujian, Jiangsu and Hangzhou

August 26, 2025 witnessed the grand 2025 Hangzhou Michelin Guide Awarding Ceremony held at the Four Seasons Hotel Hangzhou at Hangzhou Centre. As the only official partner of the Michelin Guide in China mainland, Shinho Group received the exclusive authorization from the Michelin Guide in 2025 and granted medals to the restaurants awarded by the Michelin Guide together with its WEI DA MEI Catering Service Brand. So far, Shinho’s WEI DA MEI Catering Service Brand has organized the awarding ceremonies for the restaurants awarded by the Michelin Guide in Fujian Province, Jiangsu Province and Hangzhou City successfully in succession. A total of more than 200 excellent restaurants received this great honor.

On the awarding ceremonies at the three different places, the whole activity, which was interpreted using traditional Chinese elements and fan artworks (intangible cultural heritage) and includes the links of craftsmanship appreciation and lottery, was lively and elegant. With the brand new image and rich product matrix, WEI DA MEI Catering Service Brand once again demonstrates its high popularity among the Chinese chefs, and its strength and commitment in empowering the development of F&B industry. The above coincides with the Michelin Guide’s idea of promoting the development of cuisine culture. Both sides will work together to push the Chinese flavor to the whole world.

This activity also provides a chance for the practitioners in the F&B industry to make exchange. The managers and chief chefs from the restaurants at different stars and the practitioners in F&B industry gathered together to learn from each other’s skills, share their ideas and discuss the industry’s latest dynamics. In the product exhibition area on site, several popular varieties under WEI DA MEI Catering Service are exhibited, including the WEI DA MEI Premium Soy Sauce and WEI DA MEI rocky candy dark soy sauce famous for the freshness and stability, “HUANG FEI HONG Magic Chili” known by its special chili ring shapes and peanut contents. All these products cater the diverse needs of F&B market and chefs comprehensively.

The high praise from Du Guojin, the executive chef of Chengxian Chinese Restaurant under Xiamen Waldorf Astoria Hotel, the 2025 Fujian Michelin 1-star restaurant, confirms the dominant role of WEI DA MEI products in professional cooking field: “For our Fujian cuisines, we focus on the original flavor of food ingredients. In the new era, Fujian cuisines also face new challenges. New food ingredients, new cooking skills, innovations and novel expressions all could further promote Fujian cuisines to a new height. With excellent and stable quality and rich variety, WEI DA MEI products can help chefs control the dish flavors and make us more ‘confident’ in our dish quality.”

As mentioned by Mr. Wang Jie, the head chef of Dingshan . Jiangyan (Xiangcheng), the 2025 Jiangsu Michelin 1-star restaurant, “Dingshan . Jiangyan is focusing on the new-styled Suzhou-style cuisines. Our cuisines are made based on the traditions and highlight the unique and elegant style of regions south of the Yangtze River in the form of private banquet. For us, food ingredients are the top priority of all. Only by strictly controlling the quality of raw materials always we can promote the cuisine culture to a new height. The high-quality condiments also follow the idea above. The LIU YUE XIAN Premium soy sauce and LIU YUE XIAN braising soy sauce help us with our dish innovation.”

When talking about WEI DA MEI, Mr. Zhao Yong, the manager and chief chef of Sense, a new 2025 Hangzhou Michelin 1-star restaurant, told his personal serendipity with WEI DA MEI, “I’m very familiar with WEI DA MEI, because I’m from Shandong, my family used WEI DA MEI soy sauce and its other products when I was a kid. WEI DA MEI series products are rich in variety and stable in quality. For example, WEI DA MEI Premium Soy Sauce is fragrant and fresh. This brand is always my first choice.”

With very strict selection criteria and high credibility all over the world, the Michelin Guide has become a wind vane for quality and innovation in the F&B industry. This year marks the 9th year since the condiments giant Shinho and the Michelin Guide started their cooperation! As the only official partner of the Michelin Guide in China mainland in 2025, Shinho has always upheld the original intention of “treating the world as family”, and devotes itself into producing safe, reliable and high-quality condiments. It empowers tastes on the basis of its in-depth understandings on food and exquisite techniques. Shinho’s WEI DA MEI Catering Service Brand took charge of the 2025 Michelin Guide Awarding Ceremony, and presented awards to the award-winning restaurants. Furthermore, through this high-end platform, WEI DA MEI also works with the aesthetics creators upholding the idea of “creating taste aesthetics by professionalism” and gives strong support for “master’s flavor” to deepen the link with the top-level F&B practitioners, and boost the industry’s high-standard development. This is also the far-reaching significance behind the theme of “A New Chapter for Starred Restaurant Awarded by Shinho” this time.

As mentioned by the responsible person of WEI DA MEI Catering Service Business Unit, “as the awarded enterprise designated officially by the Michelin Guide, Shinho’s WEI DA MEI Catering Service Brand shoulders the holy mission of empowering chefs’ growth and serves the F&B industry with professional products and services. By benchmarking with the global top F&B standards, we hope to further intensify the positioning of WEI DA MEI’s positioning as a “professional F&B service steward”, provide better products and solutions for chefs and F&B enterprises, enable more people to appreciate the special charm of Chinese cuisines and achieve the taste aesthetics.”

Established in 1998, WEI DA MEI is China’s earliest condiments brand focusing on serving restaurants. It has initiated the domestic fresh soy sauce products. With the industry’s leading soy sauce brewing process, it develops each product in partnership with professional famous chefs. It has served 240,000+ restaurants nationwide and 1 million+ chefs accumulatively and provided over 5,000 condiment solutions for the industry.

The WEI DA MEI Catering Service Brand has been fully upgraded in 2025: Open a new chapter from “seasoning” to “empowerment” by focusing on the three core driving forces of “brand force × product power × service power” and the industry’s latest development trend. The brand’s logo and mission have been upgraded. “Wing Win” defines a new height of F&B industry. The brand has also upgraded its services, and will lay emphasis on six business fields to create the full chain for chef growth.

The Michelin Guide Awarding Ceremony has not only improved the brand’s quality and status but also conveyed the brand’s “professional, high-end and innovative” image to the industry through the Michelin restaurant demonstrating effect, thus motivating the practitioners in the F&B industry to improve their dish quality and service level.

In the middle of 2025, the Michelin Guide Awarding Ceremony sponsored by WEI DA MEI Catering Service was ended with success in Fujian Province, Jiangsu Province and Hangzhou City in succession, injecting new vitality to the local F&B industry. The awarding ceremony will be held in more cities of China along with the constant expansion of the Michelin Guide's influence in China. WEI DA MEI said that it would join hands with the practitioners in F&B industry to expect and create more defining moments for the future of China’s F&B industry.