WEI DA MEI Yuhaichu Urechis Unicinctus Powder won the title of the 3rd "Representative Yantai Specialty"!

The 3rd “Representative Yantai Specialty” activity awarding ceremony was held recently. Good news from the site --- Shinho’s WEI DA MEI Yuhaichu Urechis Unicinctus Powder won the title of the 3rd “Representative Yantai Specialty” thanks to its outstanding quality and distinct regional features.

Since 2021 when the “Representative Yantai Specialty” collection activity was kicked off, the brand event focusing on “exploring the local features, inheriting regional culture and empowering the industry development” has become a key window for publicizing Yantai’s unique charms for consecutive three years. This “Representative Yantai Specialty” collection activity lasted for 4 month, involving 213 products from a total of 94 enterprises. According to the expert review and network voting results, the sponsor finally included the WEI DA MEI Yuhaichu Urechis Unicinctus Powder as the “Representative Yantai Specialty”.

The outstanding performance of WEI DA MEI Yuhaichu Urechis Unicinctus Powder among the rivals’ products cannot be separated from its in-depth compliance with the core standard of “Representative Yantai Specialty”: The raw materials are the wild urechis unicinctuses from the cold waters of Bohai Gulf; as for the process, we used Shinho’s years of fresh technologies and seasoning experience; the more important point is our original intention of the product—— Make more people know and taste the regional fresh specialties of Yantai City; the title of “Representative Yantai Specialty” is the best affirmation for the implementation of the original intention.

Jiang Junwu, the general manager of Yantai Shinho Enterprise Foods Co., Ltd. and the representative of the selected enterprise, received an interview on site. He said, “The honor means both glory and responsibilities for each selected enterprise. The prize not only affirms our efforts but also motivates us to make more efforts in the future. Standing on the new starting point, we will launch more “good gifts” that carry forward Yantai’s special features, embody Yantai’s quality and interpret Yantai’s stories to make the “Representative Yantai Specialty” the preferred choice of consumers and the window for publicizing Yantai’s city image.”

The honor of “Representative Yantai Specialty” is not only the starting point of WEI DA MEI Yuhaichu Urechis Unicinctus Powder on the new path but also the strong power that drives Shinho’s further and deeper exploration in the fresh taste field. In the future, we will put more efforts in the R&D of fresh products continuously by focusing on quality and local cultures, to promote the “Representative Yantai Specialty” of WEI DA MEI Yuhaichu Urechis Unicinctus Powder to more households, explore the value of more foods with distinct characteristic, create more high-quality products with a good taste and cultural significance and make contributions to transmitting China’s freshness culture and empowering the development of local cuisines!