Felicity of Shinho and Michelin | 2024-2025 Shinho and Michelin Guide Awarding Ceremony was ended with great success

On January 6, “Felicity of Shinho and Michelin 2025 Beijing Michelin Guide Awarding Ceremony and Shinho Year-end Customer Appreciation Banquet was ended with success in Beijing Waldorf Astoria Hotel.

The Michelin Guide awarding ceremony is an activity where the Michelin Guide presents medals to the restaurants listed in the Michelin Guide this year formally through Shinho, which serves as the exclusive official enterprise of the Michelin Guide, in order to affirm these restaurants’ achievements in food quality, cooking skills, dish creativity, dining experience, services, etc.

As the only official condiments partner of the Michelin Guide in China mainland, Shinho obtains the exclusive authorization from the Michelin Guide thanks to its “dedication” in “food” and also grants medals of the Michelin Guide for 427 restaurants listed this year.

When talking about this activity, Jia Xiaojin, the general manager of Shinho Catering Service Division, said that the cooperation between Shinho and the Michelin Guide was of great strategic significance.

To promote the Chinese cuisines to the world’s stage entails certain period of time but is worth expecting. The reason is that certain time is required before the profound and colorful Chinese cuisines are popularized and recognized by the whole world; furthermore, certain space needs leaving for the in-depth exchange and understanding on the profound cultural connotation and unique diet philosophy that the Chinese cuisines by the whole world.

Chefs create delicious foods, the Michelin Guide records delicious foods while Shinho promotes the development of delicious foods. Shinho hopes to cooperate with the Michelin Guide to further empower both restaurants and chefs and jointly promote the prosperity of the F&B industry.

When talking about the cooperation with Shinho chefs, the chief chef Wang Haoquan --- the manager of Lushanglu, the 2025 Beijing-based Michelin 2-star restaurant and the brand ambassador of Shinho WEI DA MEI, shared her experience on site.

The chief chef Wang Haoquan is a young chef specialized in Shandong cuisines, who also runs a restaurant. He said, “The Shandong cuisines are famous for the salty and sweet pure taste, superb heat control and cooking skills, high-quality ingredients and processing methods, and emphasis on the clear soup and original flavor. To reflect the original flavor of the high-quality excellent ingredients, we must use natural, mellow and high-quality condiments.”

“The Lushanglu Restaurant serves a specialty dish --- Braised Sea Cucumber with Scallion and Donkey-hide Gelatin, which is made from the Bohai Sea cucumbers from Changdao. Once served, the dish is in bright red color with slight sweet aftertaste, and thick and non-sticky texture. The dark soy sauce plays a key role in the process. After rounds of comparisons and attempts, the chef finally chose WEI DA MEI rocky candy dark soy sauce.”

“Besides, thanks go to Shinho, for building the platform for the practitioners in F&B industry, to link tradition and innovation, make exchange on ideas and inspirations and jointly discuss the further development of the Chinese cuisines.”

The guests made in-depth exchange while appreciating the delicious foods served, further deepening the understandings on taste aesthetics.

In the future, Shinho will still join hands with the elites in the F&B industry to introduce the unique Chinese flavor to the whole world by strictly controlling the food quality, referring to the internationally recognized standard evaluation system and integrating diverse F&B ecology, to make the Chinese F&B an important part in the food map of the whole world.