ZUN XUN ZI RAN promotes the concept of 'simple cooking'. 'Simple' here does not imply negligence in cooking but instead points to cookery methods and condiments that can preserve the natural taste of the ingredients. Let the original flavours of the beautiful produce shine through by using condiments with zero additives and methods such as dipping, cold-dressing, blanching, steaming and roasting. Chinese food philosophy believes in 'balancing the five essential flavours' with 'nurturing as the ultimate purpose for cooking and the taste as the most important element to a dish'.
