Cook Yourself a Simple Life

“Cook simple” means cooking without any non-natural, unsafe additives and switching to natural ingredients and condiments, so that dishes can maintain its original colors, smell and flavors while being nutritious and healthy. What’s more, on top of zero additives, “cook simple” should also fulfill the needs of modern consumers: convenient and pleasant. Zun Xun Zi Ran advocates a paramount principle of “cooking simple”, that is to cook in a simple manner using natural condiments and ingredients, and give them their original flavors. We are always trying to achieve the balance between immediacy and quality, cooking follows the same philosophy. Only when fresh ingredients are paired with quality ingredients, simple cooking will do its magic.